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A three-day holiday of tourism in the heart of Warsaw

Crowds of visitors, satisfied exhibitors and fruitful debates – 27th TT Warsaw International Travel Show has been successfully completed and documented by all industry and visitors.

The largest show in the tourism industry in Poland impressed with its momentum. Over 500 exhibitors from 50 countries coming from 5 continents, including almost 150 tour operators, attended the show. Both, the industry representatives and individual clients appreciated the comprehensive, high-quality market offer. The turnout was high, which shows the importance of trade fairs for the tourism industry. Their role in the field of the flourishing of electronic media was emphasized in a letter addressed to participants of TT Warsaw written by Jadwiga Emilewicz, The Minister of Development: Many activities of the tourism industry and tourists themselves are currently conducted on-line, which, however, does not change the need to build business relationships and tourism experiences also in the traditional way. And travel shows are the best opportunity do so.

Among the exhibitors of TT Warsaw the show has collected very positive opinions. As an example, one can cite the statement of Robert Andrzejczyk, the President of the Polish Tourist Organization, who emphasized the importance of the travel show on the international stage: TT Warsaw is one of the largest events of this type in the Central and Eastern Europe and it would be a sin if the Polish Tourist Organization’s stand was missing.

Inspiring, colourful travel show exhibitions were teeming with life for three days; international trade talks were held, challenges and development of the tourism industry were discussed, and individual customers sought inspiration for short trips and distant trips.

Through a foreign exhibitors’ eyes

Poles most often choose to travel around Europe, but also to explore new directions. Exhibitors who came to TT Warsaw from various parts of the world take advantage of this trend to present their offer on the Polish market. – We are here since a Polish tourist is a very interesting customer for our tourist market – said Kamran Dashdamirov, International Exhibitions Specialist from Azerbaijan Tourist Board. – We note a marked increase in tourist traffic from Poland, which is why we decided to come here with a new offer.

The exhibitors took care of the high quality and variety of trade fair presentations to best respond to the wide demand of the Polish market. The complexity of the offer was emphasized by Amina Akanova, Assistant Consul of the Embassy of the Republic of Kazakhstan in Poland: We present the agritourism, ethnotourism, rafting offer, as well as quite unusual and non-obvious places, such as the Bajkonur Cosmodrome or the Saronic Canyon.

The effects of participation in the show have often exceeded expectations and some exhibitors have already confirmed their participation in next year’s edition of TT Warsaw Travel Show. Albania, which presented tourist attractions and offers at the stand and held the conference “Albania – a new tourist, commercial and investment destination”, announced its participation in the following fairs: We are pleased to be at TT Warsaw, but in the next edition we would like to more clearly mark our presence and to make our stand even more impressive – said Ariola Marepeza from the Albanian National Tourism Agency.

Feel invited to Poland

Poland’s tourist offer enjoyed an invariably great interest from both, foreign contractors and Polish tourists. There were promoted cities, regions and attractions of our country as well as agritourism.

Wiesław Czerniec, President of the Board of the Polish Federation of Rural Tourism “Guest Farms” emphasized the versatility of agritourism proposals at TT Warsaw: We present an offer that caters to different tastes of tourists. We also have information and offers for people who want to open or already run tourist activities. A seminar on ‘Branded Rural Tourism Products’ organized by the Ministry of Agriculture and Rural Development was also held for industry representatives.

Iza Stelmańska, Deputy Director of the Department of Culture, Promotion and Tourism of the Mazowieckie Province Marshal’s Office emphasized the role of TT Warsaw in promoting the province among end customers: The first recipient of the Mazovian tourist offer is a resident of Warsaw – this is also our main market for tourist offer, which is why TT Warsaw is the best place to present it.

Jubilee of the 30th anniversary of the ITAKA Travel Agency

During this year’s TT Warsaw, ITAKA Travel Agency, a Partner of this edition of the travel show, celebrated its jubilee. On this occasion, ITAKA was honoured with an Grand Prix. Piotr Henicz, the company’s vice president, summarized the cooperation with TT Warsaw in warm words: It was a great honour for us that we could celebrate our 30th anniversary as a partner of the most important tourist fairs in Poland. The growing organization of the travel show and the growing role of TT Warsaw have definitely been determined by the excellent organization of the fair. And that is the opinion that I often hear from our foreign contractors. TT Warsaw is currently perceived as a prestigious industry event – not only in Poland but also abroad. It is perceived as a place for international meetings, good business and inspiring talks behind the scenes.

ITAKA Travel Agency was also the founder of a unique award in a competition organized jointly with MT Targi Polska – a two-person All Inclusive holiday in the Maldives.

About the challenges of the tourism industry and more

The topics of debates, workshops and industry trainings during TT Warsaw were rich and varied. The conference “Less is more, or how travel agencies achieved record profits” organised by Rzeczpospolita newspaper and the website aroused great interest of representatives of the tourist sector. During the conference there were  discussed significant factors influencing the development of this branch of the economy. TT Warsaw as the most important meeting place for tourism business in Poland turned out to be ideal for the organization of this conference, and the host Filip Frydrykiewicz emphasized: This is a large tourism festival, which is attended not only by tour operators or hotel managers, spas, municipalities, regions, but also entities, without which it is difficult to imagine the functioning of the tourism industry, i.e. insurers, airlines and airports.

The Polish Association of Tourist Agents conducted substantive workshops preparing agents for promotional activities in social media.

During TT Warsaw, the Polish Chamber of Tourism and Polish Hotel Holding organized a debate “Cooperation between the tourism and hotel industry”. Gheorge Marian Cristescu, Chairman of the Social Tourism Council at the Ministry of Sport and Tourism and the President of the Polish Hotel Holding emphasized the important role of this meeting for both, branches of the economy: A joint debate on cooperation between the tourism and hotel sector with the participation of excellent experts guarantees extremely substantive discussion.

Inspirations to explore the world

On the third day of the travel show, Rudniwa and Mickiewicz Halls in the Palace of Culture and Science were filled with attendants curious in stories of the popular travellers from the expeditions all around the world. And it must be admitted that this year’s heroes of the Travelers’ Zone often had unusual ways to travel: on horseback, on a canoe, on a glider or on skis. The crowds came to the meeting with Aleksander Doba, who with unusual charisma shared his experiences and talked about preparations for intercontinental kayaking expeditions and how to perform these. The speech of Alexei Ananienka, the last surviving diver who took part in the rescue operation during the Chernobyl disaster in 1986, also aroused a great interest.

Contests, prizes and awards

Contests and prizes are a permanent element of TT Warsaw. The Atlas Tours Group accepted in this year the Crystal Globe – the Fair Play of Polish Tourism Award. ITAKA Travel Agency was honoured with the Pearl Globe 2019. Grand Prix was awarded to the Local Government of the Mazovian Province, the Chamber of Tourism of the Republic of Poland and the Warsaw Chamber of Tourism. The competition for the best active tourism offer AcTTive in the category “Country” was won by PPHU Hortulus Iwona Bigońska; and in the category “Abroad” – by the Malta Tourism Authority. Three “Homo Turisticus” prizes were awarded for the most original and professional exhibition stand: Bulgaria came first, Dominican Republic came second, and Albania came third. Honourable mentions were awarded to Kazakhstan, Mazovia, Sri Lanka and Thailand, as well as a special mention for the Polish Chamber of Tourism.

The 28th International Tourism Fair TT Warsaw will be held on 26-28 November 2020 in the Palace of Culture and Science in Warsaw. Make sure to put it in your calendar today!

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